Supporting companies and entrepreneurs in defining and executing growth strategies through business development, product strategy, and go-to-market.
In increasingly competitive markets, growth requires strategic vision, execution capability, and a clear understanding of the relationship between product, market, and business model.
I transform market opportunities into concrete and sustainable strategies for your company's growth.
I support companies in defining and implementing business development strategies focused on growth.
I support entrepreneurs and management in strategic choices that drive company growth.
A company's growth depends on the ability to align product, market, and commercial strategy.
I support companies in defining and executing market entry strategies or new product launches.
AI reads thousands of conversations, but it doesn't sense the atmosphere shifting in a room during a negotiation. I work with sales teams and managers to develop the skills that truly make the difference.
Beyond my direct experience, I work with a consolidated network of professionals with complementary skills who can be involved in projects based on specific needs.
This model allows combining strategic advisory activities with the operational skills necessary to concretely support companies' growth paths. The result is an agile and flexible structure, capable of adapting to the needs of different projects while maintaining unified strategic coordination.
I mainly work with companies that want to grow and structure their business.
SMEs in growth phase that need to structure their commercial organization
Technology and digital companies that want to scale their business
Startups and scale-ups in commercial expansion phase
Companies that want to enter new geographic markets
Companies that want to strengthen or structure their commercial organization
Entrepreneurs looking for a strategic advisor to guide growth
Sales teams and managers who want to strengthen relational skills and the ability to read the client
Business Development · Product Strategy · Go-to-Market
Germano Marano is a strategic consultant and advisor for companies that want to grow through business development, product strategy definition, and opening new markets.
Throughout his career, he has held roles as General Manager, Chief Revenue Officer, and Sales Director in international technology companies, leading commercial teams, defining go-to-market strategies, and developing new business opportunities.
He has gained experience in international contexts working with innovative companies and supporting entrepreneurs and management in developing sustainable growth strategies.
Today he also works with companies and sales teams on training and coaching, helping salespeople and managers develop the relational and technical skills needed to compete in a market transformed by artificial intelligence.
"My approach combines strategic vision, market knowledge, and execution capability."
AI reads thousands of conversations, but it doesn't sense the atmosphere shifting in a room during a negotiation. The advantage of the coming years will belong to those who read people better than AI.
Relational Skills · Reading the Client · New Sales KPIs
AI isn't replacing salespeople. It's exposing the managers who, for years, rewarded activity instead of results: calls made instead of deals closed, meetings booked instead of deals won, a full CRM instead of a real pipeline. The bill, at the end of the quarter, is paid by the whole company.
An AI doesn't perceive, from a tone of voice that stiffens or a moment of hesitation, who really makes the decision. It doesn't grasp a situation unless someone describes it as input. That's why the competitive advantage is shifting from the volume of data processed to the ability to read people and build genuine relationships.
I work every day with companies and sales teams to understand where data ends and human judgment begins, and to build strategy right there: as much on relational skills as on technical ones.
"The advantage of the coming years won't be who uses AI best, but who reads people better than AI."
Some of the most significant experiences in my professional journey.
Webtrends was one of the pioneering companies in the digital analytics and marketing intelligence platforms sector, with offices in the United States and Europe and clients worldwide.
In this international context, I managed commercial development initially for the Italian market and subsequently for other territories including the Middle East and Turkey.
Starting as the sole territory manager, I progressively built a team of six people involving various company functions with a strong focus on commercial development and local partnership development.
Through market strategy definition, commercial pipeline development, and building relationships with enterprise clients, the territory's revenue grew by 300% in five years.
Powa Technologies was an international technology company based in London, active in developing innovative platforms for mobile payments and digital commerce.
As General Manager for Italy, I led the construction and development of the local organization, managing a team of approximately 20 people across commercial activities, marketing, and market development.
The Italian team achieved some of the first concrete technology launches, collaborating with important Italian retail brands, including OVS and Motivi (Miroglio Group).
Within an organization present in numerous countries, the Italian market recorded the highest growth among 18 territories, becoming one of the first to generate concrete commercial results.
A structured approach that starts from analysis to reach execution.
Understanding the business model, market, and growth opportunities. Phase of listening and in-depth study of the company situation.
Definition of commercial strategy and development plan. Identification of objectives and necessary actions to achieve them.
Support to management in implementing strategies and developing business. Operational support to ensure results.
If you are evaluating new growth opportunities or want to develop new markets, you can contact me for an initial conversation.
germano.marano@admetam.it