Strategy, company, product, market. I give shape to ideas that want to become businesses, help companies grow and act as the Italian branch for international companies scaling in Italy.
Electronic engineer, 17 years in sales and executive management at international tech companies, founder. Today I build businesses together with the people who lead them.
Italian Ministry of Enterprises and Made in ItalyTechnology Innovation Expert, MIMIT register
I build with you, step by step. I make decisions together with you and bring the right people to the table: lawyers, accountants, suppliers, partners. And if the idea convinces me, I invest in your project.
Whether you are starting from an idea or leading an established company, the method is the same: step into the project and hold every piece together.
For professionals ready to take the leap, aspiring entrepreneurs and founders of newly born companies.
For established companies that want to grow, and for international companies that need an Italian branch to scale in Italy.
You are a professional ready to take the leap, an aspiring entrepreneur or the founder of a newly born company. Choose how deeply you want me in the project: you can start at one level and move to the next as the business grows.
You lead, I stand by you.
An experienced outside perspective on the decisions that matter, with regular sessions and a direct line when you need it.
We lead together.
A CEO by your side, without hiring one full time. You remain the face and the heart of the business, I keep the machine running.
If your idea convinces me, I invest in your project.
I join the business as a partner and build it with you: when you grow, I grow. We define the form of the investment together, after analysing the project.
I take on only a few projects each year, the ones I truly believe in.
A professional who wants to become a company doesn't need six consultants who never talk to each other. They need someone who holds the project together and gets it done.
What you sell, to whom, how you make money. Business model, business plan and numbers that hold up in the real world.
Which legal entity, which partners, which governance. I design the structure and build it together with accountants and lawyers.
From idea to product: requirements, technology suppliers, development and testing. This is where the engineer comes in handy.
How you present yourself to the market: message, identity, website, sales materials. A consistent story from first contact to signed contract.
First customers, channels, pricing, sales process. It has been my job for seventeen years.
Suppliers, partners, professionals, potential investors: I bring the right people to the table at the right time.
AI is not a separate department: it runs through strategy, product, sales and organisation. I use it the way an engineer uses a tool, where it saves time, reduces errors or opens new possibilities.
I find the steps where AI removes repetitive work, such as research, documents, proposals and reporting, and integrate it into the tools the team already uses.
I design and develop custom agents and applications, from prototype to daily use: systems that find and qualify customers, assistants for the team, automations across CRM, email and documents.
My job is to make it all fit. Every piece talks to the others, and you have one point of contact accountable for the whole design.
For established companies that want to grow revenue, enter new markets and innovate products and processes. One point of coordination and, for each area, the specialist skills and partners it needs.
For international companies that want to enter or grow in Italy, I can act as your Italian branch across every area that matters: market entry and go-to-market, sales and partnerships, product adaptation, and the local network of lawyers, accountants and suppliers. You scale in Italy without having to build a local structure first.
I have done it before: I opened and grew the Italian market for Webtrends, from the United States, and launched Powa Technologies, from London, making Italy the best performer among the group's 18 countries. I am also a Technology Innovation Expert listed by the Italian Ministry of Enterprises and Made in Italy, so I know the Italian innovation and R&D funding landscape well.
Let's talk about ItalySales strategy, pipeline, partnerships and channels. Sales organisations built from scratch or brought back into shape.
Product and service launches, entry into new countries, commercial model and sales channels.
I lead the sales function for as long as needed: processes, CRM, people, results. Without a full-time executive hire.
From ideation to specification, from development to market testing: new products and services brought to market with method.
Introducing AI and new digital tools, innovating and optimising processes, along a measurable path that does not upend the organisation.
I identify innovation projects that can access grants and subsidised finance, and manage them together with specialist advisors, from application to final reporting. As an expert listed with the Italian Ministry (MIMIT), I know well the criteria used to assess research and development projects.
MIMIT-listed expertProgrammes for teams and managers on relational and technical skills, with KPIs that measure outcomes, not just activity.
Tell me about it: we will put together the right skills to tackle it.
Let's talk
Webtrends was one of the pioneers of digital analytics platforms, with offices in the United States and Europe. I joined as its only person in Italy and built a team of six, extending business development to Turkey and the Middle East.
Market strategy, pipeline and enterprise relationships, including deals won against Google and Adobe, took territory revenue from €800k to €3.5M.
Powa TechnologiesPowa Technologies was a London scale-up in mobile payments and digital commerce. As General Manager Italy I built from scratch an organisation of more than twenty people across sales, marketing and market development.
The Italian team delivered some of the technology's first live launches with retail brands such as OVS and Motivi (Miroglio Group). Among the 18 countries where the group operated, across the United States, Europe and Asia, Italy was the best performer.
I founded and led SoundsOfThings, based in London with a company in Italy as well: a sound-based communication platform for social media and brand advertising.
A team of 20 people. Launch projects with Eni gas e luce in Italy and with Nutella in New York.
SoundsOfThings CEO videoNutella video, New YorkNutella, second videoSoundsOfThings
A selection of projects and clients, with my role in each.
A clinical-technology programme for anxiety and insomnia that combines psychotherapy, psychiatric supervision and continuous biometric monitoring. Together with the clinical team I defined the business model, positioning, technology roadmap and partnerships, and built the online presence.
ansonnia.comA psychotherapist turning his practice into a company: a firm dedicated to training and personal development, with a network of professionals around it. I structured the offer, legal entity, governance and five-year financial model, coordinating lawyers and advisors.
zoerelazioni.itA personal trainer who prepares rugby players in the gym, and an emerging creator with a growing social following. He had the method and the audience; what was missing was the business. Together we are turning his work into a platform that sells rugby-specific training programmes online, with an innovative approach to injury recovery too.
I defined the positioning, offer and business model with him, and I am building the platform. Here I am a partner: I chose to invest in the project.
forgedxv.comA clinical psychologist who wants to position herself on the market, serving both individuals and companies. I shaped her digital identity, from positioning and message to website and contact journey, and I advise her on the growth choices of the practice.
studiospaziovivo.itThe retail division of NOLOOP, a company operating in Italy for more than twenty years with offices in Milan and Rome. I manage the sales force for retail services in shopping centres and oversee innovation and the development of new products and services for retail.
The team on noloopontrade.euA brand born purely online enters shopping centres through NOLOOP ON TRADE's full-service model: from a first three-month pilot pop-up to five stores in Italy's leading shopping centres, with revenue up to 300% higher and interest from a major international retail operator.
Read the press release (Italian)A pop-up format to bring the TempoCasa agency network into shopping centres: a mini-agency with a home valuation tool and an AI-based sales role-play for recruiting.
See the presentation (Italian)NOLOOP ON TRADE's retail intelligence platform, born from an insight of one of the managing partners: it brings to the physical store the data e-commerce has always had. As Product Owner I lead the product's development, from defining its features to positioning and business model, and I lead the search for the first pilot customers.
Discover EYE CookieI developed the sales strategy, managed direct sales and strengthened the reseller network, managing reseller partnerships with international vendors for large Italian clients. With the board I worked on the business plan and digital transformation.
prismacompany.itI started in engineering: avionics firmware, then designing complex prototype validation systems in telecommunications at Siemens and Pirelli. Nine years building systems that had to work, every time.
Then I moved to the other side of the table: seventeen years in sales, sales leadership and executive roles at international technology companies. At Webtrends I started alone in Italy and built the region, growing revenue from €800k to €3.5M. At Powa Technologies I led the Italian launch with a team of more than twenty people, and Italy became the best-performing of the group's 18 countries.
I founded and led SoundsOfThings in London, from the idea to a team of twenty. I know the founder's journey in every phase, including the hard ones, which is why I know what people starting out need.
Today I bring together an engineer's rigour, a salesman's instinct and the experience of someone who has actually built a company.
I am listed in the MIMIT Register of Technology Innovation Experts, the professionals the Ministry relies on to evaluate publicly funded research and development projects.
Category C is reserved for independent experts who do not come from universities or research institutes: admission follows a ministerial committee's review of at least ten years of documented, hands-on experience in companies and innovation projects.
Listed in the register of court-appointed technical experts at the Court of Bolzano, for software and digital technology matters.
Four steps, from the first conversation to breaking ground.
You tell me about the idea or the business. I work out whether and how I can help, and I tell you honestly.
We put the business model, structure, priorities and numbers on paper. It is the plan we build on.
We choose together how to work: advisor, Side CEO, partner or a dedicated project for your company.
We execute: company, product, market. One piece at a time, with the right people.
Tell me about it in a few lines. I read everything and reply personally. If there is room to build together, we'll talk.